Communicate with emotions.

Emotional marketing has been a reliable marketing technique for many years, not just a passing trend. It involves tapping into consumers’ personal experiences, needs, and desires in order to make a lasting impression. To achieve this, brands should develop stories that evoke specific emotions and are tailored to their target audience. This will help consumers to associate those emotions with the brand and create a strong connection between them.

Getting claritiy about all these questions is the foundation for a successful brand personality:

Contribution & Impact.

An approach known as Impact Branding is gaining popularity among companies, entrepreneurs, and individuals seeking to establish a meaningful connection and increase their effectiveness. Whether operating on a local or global scale, Social Impact, as it’s known, is proving to strengthen businesses and personal brands, not just by enhancing brand recognition but also brand value. The demand for corporate social responsibility is increasing, and people want employers that take this seriously and aim to make a positive impact on the world. Nowadays, companies view social impact as a competitive advantage, which can help them attract and retain talented employees, retain customers, improve their bottom line, and benefit their communities, rather than just an obligation.

Core Values – the compass that points to the north of our success.

What are your guiding principles?

Core values refer to the fundamental principles that, along with a company’s mission and vision statements, provide guidance both internally and externally. These values represent the brand’s most essential priorities and are critical in shaping the brand’s identity, guiding decision-making, shaping organizational culture, and influencing the way employees interact with customers. Core values play a significant role in facilitating future growth and transformation of a company.

Vision & Mission.

Vision

A vision gives the right mindset to grow business. A vision should polarize, motivate and energize. If a vision doesn’t polarize at all and therefore doesn’t delineate, it is too unspecific. What do you ultimately aim to achieve? Where is your brand heading? What are the changes you believe your brand can make? Focus on your big goals and aspirations.

Mission

A mission defines the primary objective: the business, products or services, and customers. It provides detailed information about what, how and who you do it for. While the vision focuses more on the impact, the mission expresses the contribution you make. A quality mission statement incorporates your company core values and reflects your unique brand personality.

Tagline, Claim, Slogans.

How to gain consumers’ attention.

Your brand needs to create a memorable impression and effectively promote your business to the world. When consumers hear your tagline, they get a clear idea of your product’s benefits.

Tagline

A tagline is a short statement that is usually tied to a brand logo. It helps to differentiate a brand from others by stating an advantage or benefit a brand has over others with similar products. A tagline should be emotional, simple, specific, inspiring, and reflecting your purpose.

Slogans

Slogans are attention-grabbing statements used to advertise or promote campaigns of a brand.

Claim

A claim refers more to the mission statement of a company.

Creating a brand personality is a needed step to increase brand awareness and recognition, expand the customer base, increase revenue, improve the brand’s reputation, or to stay competitive in the market. Additionally, taking a brand to the next level may allow it to better fulfill its mission and values, which could include making a positive impact on society or the environment, innovating new products or services, or improving the customer experience. Ultimately, there are numerous potential benefits – are you ready to explore yours?